According to the analysis of the boy band's personal brand reputation in August 2020, BTS Jimin ranked first, BTS Jungkook ranked second, and Highlight Yoon Doo-joon ranked third.
Big Data Analysis Method
The Korea Research Institute for Corporate Reputation will analyze the big data of the boy band's personal brand reputation from July 14, 2020 to August 14, 2020.
We extracted 75,815,596 brand big data from 645 individual boy group members and created it with consumer behavior analysis on boy group private brands.
We analyzed the brand reputation index with participation index, media index, communication index, and community index. Compared to the boy band's personal brand reputation of 92,870,264 big data in July 2020, it decreased by 18.36%.
Analysis Rank
The boy band's personal brand reputation ranking for August 2020 is BTS Jimin, BTS Jungkook, Highlight Yoon Doo-joon, BTS V, EXO Chanyeol, BTS Suga, BTS Jin, TVXQ U-Know Yunho, Astro Cha Eun-woo, BTS J-Hope, EXO Baekhyun, BTS RM, Super Junior Kyuhyun, VICTON Han Seung-woo, EXO, Tae-Dragon, Tae-Ini, Tae-In,
The BTS Jimin brand ranked first with the participation index 857,786 Media Index 1,351,892 Communication Index 1,931,296 Community Index 2,335,337, and analyzed the brand reputation index at 6,476,311 points. Compared to the brand reputation index 6,104,773 in July, it has increased by 6.09%.
Second place, the BTS Jungkook brand was analyzed to have a brand reputation index of 4,056,917, with the participation index of 429,245 Media Index of 1,159,597 Communication Index of 1,3111,759 Community Index of 1,156,317. Compared to the brand reputation index of 4,121,974 in July, it fell 1.58%.
In third place, the Yoon Doo-joon brand of Highlight was analyzed to have a brand reputation index of 3,421,270, with the participation index of 1,282,574 and the media index of 707,898 reaching 655,553 Community Index of 775,245. Compared to the brand reputation index 2,425,176 in July, it has increased by 41.07%.
Jimin No.1 Reason
Koo Chang-hwan, director of the Korea Enterprise Reputation Institute, said, "The BTS Jimin brand, which ranked No. 1 in the boy band's personal brand reputation, was highly regarded as 'Worried, Donated, and Disclosed' in the link analysis, and in the keyword analysis, 'Filter, Promise, Run-Labantan' was highly analyzed." "In the positive maintenance rate analysis, the positive ratio was 80.13%," said a brand analysis.
Meanwhile, the Korea Research Institute for Corporate Reputation measures and announces the brand reputation index through a big data reputation analysis of Korean brands. The August analysis of the boy group's personal brand reputation was conducted through brand big data analysis from July 14, 2020 to August 14, 2020.
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